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Podcast: Entrepreneurs on Fire
Episode: The Seinfeld Incentive Strategy Any Business Can Use with John Dwyer
Description: John Dwyer is a direct response marketing expert who convinced Jerry Seinfeld to front a record-breaking banking campaign - and now helps businesses attract customers using powerful incentive-based marketing strategies. Top 3 Value Bombs 1. Stop marketing on price and start marketing on incentives that shift attention to value instead of discounts. 2. Direct response marketing lets small businesses compete with giants by generating measurable results fast. 3. The right incentive can completely flip buying behavior and dramatically increase conversions without lowering margins. Check out John's website to learn more about the incredible...