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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Cutting Through the Noise: Authentic LinkedIn Marketing in Manufacturing
Description: Jake Hall is back on Content Marketing Engineered for a deep dive into what actually works on LinkedIn for industrial brands. We break down best practices for approaching LinkedIn not just as a company page, but through your spokespeople and employees, too. We also dig into the evolving role of influencers in the marketing mix and what it really takes to build successful, authentic influencer partnerships in manufacturing and engineering. In this episode, Jake Hall, aka the Manufacturing Millennial discusses the evolving landscape of content marketing, particularly focusing on the importance of LinkedIn as a platform for a...