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Podcast: Let's Talk Loyalty
Episode: #158: Effortless and Emotional Loyalty Concepts from Etihad Guest (Short Show Summary)
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.With over 7 million members, Etihad Guest is the loyalty program for Etihad Airways, the national airline of the UAE, based in Abu Dhabi.This short podcast is a summary of my interview with Kim Hardaker, who together with her team, found thoughtful and meaningful way to innovate, and reward members, even while airline travel was at an all time low just six months in to the global pandemic....