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Podcast: The Brand Marketing Show
Episode: Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency
Description: Two weeks ago on the podcast, we went deep on the damage that constant discounting does to your brand. The profit erosion. The customer conditioning. The way it trains your audience to never pay full price. We talked about the four buyer types and how constant discounting only speaks to one of them — while actively repelling the other three. And I got a lot of messages afterwards, which was brilliant. But here's the thing. Almost every single message asked the same question. "Okay Cath, I get it. Constant discounting is bad. But what if I'm al...