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Podcast: The Best of the Sports Shop
Episode: Guest: Antonio McBroom - Salute To Champions Recipient 2026
Description: Reese, Kmac, Pam and Alex speak with our third Salute To Champion, author, CEO and Antonio McBroom.
Antonio McBroom is a 2026 Salute To Champions Recipient! McBroom is an American entrepreneur and business leader best known as the founder and CEO of PRIMO Partners, the largest Ben & Jerry’s franchise ownership group in the United States and a pioneering Black-owned, Black-led franchise organization. Raised in rural North Carolina, McBroom began his journey as a Ben & Jerry’s scooper while attending the University of North Carolina at Chapel Hill, and in 2008, just before graduating, he purchased his first store, becom...