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Podcast: Hotel Marketing Podcast
Episode: 205 - Does OTT Advertising Make Sense For Hotels?
Description: OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You bet it does... and here's why.
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https://www.TravelBoomMarketing.com/podcast