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Podcast: Practice Disrupted by Practice of Architecture
Episode: Building a Digital Marketing Strategy
Description: Episode 028: Building a Digital Marketing Strategy What is digital marketing and how can AEC firms elevate their marketing strategy?Our reliance on technology has prompted today’s leading businesses to reevaluate how they market. Slowly, digital marketing trends have found their way into the AEC industry. While most AEC companies have been slow to adopt new marketing strategies, some have embraced these concepts to generate new business.In this episode, we speak with Danielle Gray, an expert on digital marketing, who helps us understand the breadth of digital marketing and the value of con...