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Podcast: Strategic Counsel by ForthRight Business
Episode: Building Brand-Love: How to get More People to Choose You
Description: Why is Brand-Love important? Because 90% of decisions are made from the heart. As consumers, we are constantly inundated, which means setting your business apart from the competition requires you to emotionally connect to your consumers. After learning the tools we discuss in this episode, check out Anne’s book “The Super-Highway of Relevancy: Getting More People to Choose Your Brand, More Often, Indefinitely” (available on Amazon here) for a deeper dive! And as always, if you need help in building your Marketing Smarts, don’t hesitate to reach out to us at: Forthright-People.com.