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Podcast: Payrollin'
Episode: How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22
Description: In this episode, Matt chats with Karen Altman about year-end marketing strategies. Karen is the Director of Marketing at guHRoo and she oversees all marketing initiatives. In this episode, Matt and Karen discuss the following and more:
The goals and marketing strategies for the 4th quarter of 2021
Marketing successes and failures
Potential marketing obstacles and opportunities during selling season
How to earn trust by providing superior value
Three Takeaways
It takes seven hours of interaction with a prospect on average to win a new deal. Using automation and content allows you to create trust and value...