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Podcast: Banking on Digital Growth
Episode: 141) #ClarityCalls: Why Cost of Acquisition Per Loan Is the Most Critical Metric
Description: How does your financial brand measure cost per acquisition?
If it isn’t per funded loan…
Well, it’s not telling you what you need to know.
In this Clarity Calls episode, I discuss why with Carlo Cardilli, CEO at Alpharank, an organization helping financial brands remove the unnecessary friction driving their would-be customers away.
We cover:
- Why measuring per funded loan is the only true way to gain insights into your marketing costs
- The easily-avoidable friction driving customers away from financial brands
- Why...