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Podcast: The Brian Nichols Show
Episode: 376: Trigger Event Selling (with Craig Elias)
Description: Craig Elias: "There's push, and there's pull. And if there is no push, it's really hard to pull someone enough to have them leave something they're already generally happy with. And have them know or get to know the devil they didn't originally know because the argument is; Better the devil I know, than the devil I don't. And that's why it's so hard to move people from one place to another.Craig Elias is the creator of Trigger Event Selling , and the Chief Catalyst of SHiFT Selling, Inc.For almost 20 years, Craig...