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Podcast: PR Hangover
Episode: Selling The Illusion w/ Jimi Gibson
Description: Today, weβre talking attention, influence, and the art of making messages stick with Jimi Gibson β VP of Brand Communication at Thrive Agency, TEDx speaker, and professional magician.
With 25+ years shaping brand stories that actually convert, Jimi blends stage-craft with strategy β moving seamlessly from sold-out performances to global marketing campaigns. In this episode, he pulls back the curtain on the psychology, science, and storytelling techniques that turn ordinary messaging into unforgettable impact.
Connect w/ Jimi https://www.linkedin.com/in/jimi-gibson/