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Podcast: Unofficial Partner Podcast
Episode: UP532 Inside Edge: County Cricket Beyond The Hundred
Description: Pete Fitzboydon, former CEO of Sussex County Cricket Club, reveals the stark financial realities facing non-Test hosting counties. With only 7 out of 50-60 annual playing days generating profit, counties survive primarily on ECB funding - approximately £3m of a £5-10m turnover. The conversation explores The Hundred's transformative impact, selling the longer game, and the future shape of English domestic cricket in a franchised world.This episode of the Unofficial Partner podcast is brought to you by Sid Lee Sport.Sid Lee Sport is the fame-making creative and sponsorship agency for brands in...