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Podcast: MID-WEST FARM REPORT - MADISON
Episode: Generational Roots: Keeping The Hsu Ginseng Legacy Alive
Description: What started as a social worker’s curiosity and a medicinal gift sent home to a grandmother in Taiwan blossomed into a global agricultural powerhouse. Stephanie Hoff visits with Will Hsu, president of Hsu’s Ginseng Enterprises, to uncover the incredible journey of the Hsu family. From his father’s "leap of faith" in 1974 to Will’s own transition from the corporate world back to the family soil in Wausau, explore the grit required to farm the world’s most demanding root. Will pulls back the curtain on the "whiplash" of global markets, the devastating Mother’s Day storm th...