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Podcast: How I Do Content
Episode: 236. The 3 Shifts That Made My Offer the Obvious Choice (And Tripled My Conversion Rate)
Description: Last year I took a risk when I made the decision to evolve my program Micro Messaging.Not because it wasn’t working or selling – it was working + selling very well actually.But I was in a season of reevaluating how I wanted to run my business…And I also recognised some shifts in the market and my ideal client that made me want to pull the trigger on these changes sooner rather than later.Instead of “waiting” until I was more ready or for that illusive perfect time (which doesn’t exist btw...