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Podcast: The Glossy Podcast
Episode: CEO Mike Cirker on Alpha Industries' evolution from military outfitter to lifestyle brand
Description: Fashion has always existed on a spectrum, and right now, that runs the gamut from workleisure to platform Crocs and nightclub-lingerie. For all-American apparel brand Alpha Industries, its military-esque style neatly fits into those intersecting extremes.But, Alpha Industries' evolution from military outfitter to consumer-facing lifestyle brand does not mean sacrificing its roots. "We're never going to stop selling the [military] surplus," said Mike Cirker, president and CEO of Alpha Industries.Alpha Industries, founded by Cirker's grandfather in 1959, expanded the reach of its bomber coats, aviation flight jackets and parkas in the '70s as...