Want to create an interactive transcript for this episode?
Podcast: The Art of Franchise Marketing
Episode: Breaking Barriers: The iSmash Franchise Journey with Steven Shortino
Description: In this episode of The Art of Franchise Marketing, host Erin Martin speaks with Steven Shortino, CEO of iSmash, a franchise brand specializing in rage rooms, splatter paint sessions, and axe throwing. Steven shares insights into the journey of building iSmash from a single location in Rochester, New York, to successfully franchising with over 100 locations. He discusses the unique challenges and strategies involved in marketing a franchise without brokers, emphasizing the importance of emotional connection in franchise sales and the need for differentiation in a competitive market.Steven elaborates on the marketing strategies that have propelled iSmash's...