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Podcast: Keep Optimising
Episode: WhatsApp: Why Customer Lifetime Value is the Key Goal of WhatsApp Marketing with Abhishek Chandra, GoKwik
Description: Abhishek Chandra is the Chief Revenue Officer at GoKwik. Founded in 2020 their focus is on helping eCommerce brands unlock their growth by solving crucial challenges across the eCommerce funnel, including enabling success on WhatsApp.Drawing on GoKwik’s experience across thousands of brands, Abhishek, who has also been on the eCommerce MasterPlan podcast, breaks down practical WhatsApp strategies that improve retention, reduce support friction, and increase long-term revenue.Dive in:[03:31] "Transforming eCommerce with WhatsApp"[06:33] "WhatsApp Adoption Trends: East vs West"[12:58] "Engaging Customers Through Personalization"[14:26] "WhatsApp's Marketing Advantage Ov...