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Podcast: The PRovoke Media Podcast
Episode: Rebooting The Automotive Launch Playbook With Infiniti
Description: This conversation explores two launches: both in the same sector, during a global pandemic but targeting two very different groups. The Infiniti Motor Company recently launched its QX55 and QX60 models and the pandemic opened opportunities to experiment with new launch strategies — and ultimately reboot its playbook. The discussion that features Wendy Orthman, Infiniti’s newly-promoted GM of global integrated brand, marketing and communications, in addition to Stephanie Friess, SVP at imre.
Topics Covered:Â
02:02 Orthman on moving to Japan to join Infiniti just as Covid-19 enveloped the worldÂ
04:33 Friess draws parallels between automotive and beauty...