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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
Description: Is your brand's biggest vulnerability a traditional competitor, or your organization’s inability to execute your strategy consistently across every single customer touchpoint?
Agility requires more than just a fast-moving central team. It requires creating a resilient system that empowers distributed teams to execute flawlessly while adapting to local needs.
Today, we're going to talk about that critical, and often broken, link between marketing strategy and frontline execution. It's the ‘last mile’ problem where brilliant campaigns can fall apart in the hands of local dealers, franchisees, or regional managers, leading to inconsistent customer experi...