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Podcast: Build Your Copywriting Business
Episode: Beyond Translation: Truly Connecting with Hispanic Audiences - Ceci's Story
Description: Are you (unintentionally) alienating your audience?
Kate and I had the pleasure of sitting down with Comprehensive Copywriting Academy student and bilingual copywriter Ceci and WOW!Â
This episode of the Build Your Copywriting Business podcast is a masterclass in connecting with your audience in a meaningful way.
And Ceci’s story is incredibly inspiring, too.
As a Latina copywriter, Ceci notices when copy has been intentionally written for a Spanish-speaking audience … and when it’s been haphazardly translated into English.
 And that difference is huge.
 When you take the tim...