Want to create an interactive transcript for this episode?
Podcast: The Accountability Minute:Business Acceleration|Productivity
Episode: Key Principles to Even Greater Business Success – What Can You Do Now?
Description: I was working with a very successful business owner who was continuing to execute a marketing strategy that was very expensive, along with being people and time intensive. When I asked him to review his business metrics on this particular marketing strategy it was apparent to me that the investment of time, money, and energy by everyone involved, to produce one new ideal client wasn’t worth it. So, I recommended that he give up the long-time strategy that used to work and implement another strategy that would cost a lot less money and didn’t take near as much...