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Podcast: Behind the Growth
Episode: Ilse De Bruin on Reframing Logistics From Assets to Decisions
Description: Ilse De Bruin, Managing Partner at Trade Exchange, joins host Mudassar Malik on Behind the Growth to break down how logistics and supply chain leaders are navigating a world where volatility is no longer episodic, but constant. Drawing from real operating environments, Ilse explains why today’s disruptions, like tariffs, trade policy shifts, and capacity constraints, are forcing enterprises to rethink how decisions get made, not just how systems are built. The conversation reframes logistics from asset orchestration to decision orchestration. Ilse explains why owning infrastructure matters less than the ability to interpret signals, simulate trade-offs, and act...