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Podcast: Digital Hospitality
Episode: How Big Brands Should Work With B2B Creators
Description: Shawn Walchef breaks down how brands should approach partnerships with business creators in the B2B economy. He explains why working directly with operators beats agency-managed scripts, why follower count matters less than decision-maker density, and why measuring likes misses the real impact. The conversation reframes influencer marketing for serious brands, showing how long-term relationships, consistent storytelling, and trust inside the right rooms drive meaningful business results.Interview Takeaways:
Direct Beats Delegated – The strongest brand partnerships happen when companies work directly with business creators, not through restrictive agency scripts. Trusting operators to tell their own stories creates de...