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Podcast: Unofficial Partner Podcast
Episode: UP533 The Bundle: Super Bowl, cultural relevance v culture war; ITV's in-game ads; FIFA and TikTok
Description: Richard is joined by regular Bundle co-hosts Yannick Ramcke and Murray Barnett. Yannick is General Manager of OTT at the streaming service OneFootball and Murray is founder of 26West Sport and formerly of F1, World Rugby and ESPN.Subscribe to The Bundle Bulletin, via Unofficial Partner's Substack Newsletter. Today's topics:Advertising Renaissance: ITV’s Six Nations in-game advertising (worth 20% of total inventory value) signals broader inflation, with technology approaching real-time contextual capabilities.Consolidation Through Equity Stakes: NFL-ESPN deal represents new partnership model where rights holders take...