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Podcast: The Programmatic Digest
Episode: Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson
Description: In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today's programmatic-first world. Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms. Together, they break down what "integrated media planning" really looks like inside an agency — including how teams collaborate across departments, develop strategic client briefs, define audi...