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Podcast: Market Like a Fintech
Episode: Building an In-House Brand Team: Why it's Worth it | Luke Richardson, Director of Brand and Communications at Pleo
Description: Everyone in marketing will talk to you about the importance of building a brand.Why you should build brand equity, figure out brand positioning, communicate your brand effectively to potential and current customers.But putting it in practice is not straightforward. That’s because a brand is not just a nice logo and a cool website. It’s the soul of a company, it’s your mission and purpose and values.Most companies outsource this exercise or don’t give it too much thought. But we’r...