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Podcast: Can Marketing Save the Planet?
Episode: Episode 116: Harnessing People Power for Good, with Ivo Gormley, OBE, Founder and CEO, GoodGym
Description:
"Marketing's got this incredibly important role to play in generating meaning around the things that matter."
Following in the theme of sharing ‘good news’ and inspiration… in this episode of Can Marketing Save the Planet, we are joined by Ivo Gormley, OBE, Founder and CEO of GoodGym.
Ivo shares the story of how a simple act of running to deliver a newspaper to an older, housebound neighbour evolved into an inspiring movement that is redefining exercise, tackling social isolation and building greener, more connected communities.
GoodGym’s model is beautifully simple, members walk, run, or...