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Podcast: North Star with Ellin Bessner
Episode: Meet the Canadian who's putting Jewish athletes on Manischewitz matzah boxes
Description: In 2024, the image of Jake Retzlaff—the only Jewish quarterback ever to play for Brigham Young University’s football team—adorned special editions of Manischewitz matzah boxes. That brand deal, to showcase a promising Jewish pro-football prospect, was the inspiration for a company co-founded by former Montrealer Jeremy Moses.
His sports-marketing company is called Tribe NIL. (NIL stands for Name, Image and Likeness, a new monetization route for college athletes to make money off their work.) The company aims to boost the careers of hundreds of talented Jewish college athletes, including more than a half-dozen Canadians playing for U...