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Podcast: Beyond the Kill
Episode: EP 603: Capital "H" Hunting with Craig Francis of Ultraview Archery
Description: This episode features Craig Francis, the VP of Brand at Ultraview Archery, and a guy whose content, perspectives, and opinions are the furthest from mundane. Craig's been in the hunting creative space for over 10 years and has worked with numerous brands over that timeframe, many that are household names in our community. He's a writer, photographer, and one of the more capable storytellers in the game. Topics covered include the tension between building a brand that stands for something while also keeping an eye on the bottom line, what capital "H" hunting means, and of...