Want to create an interactive transcript for this episode?
Podcast: Green Beauty Conversations by Formula Botanica
Episode: The beauty industry has a problem with transparency
Description: Welcome to this Green Beauty Opinion in which Formula Botanica CEO Lorraine Dallmeier shares her main takeouts from the previous episode interviewing Jessi Baker, MBE, Founder and CEO, of Provenance, a software solution helping brands build trust and enabling change through transparent communications. Traditionally, the beauty industry and consumers have thought of transparency as relating to ingredients alone, and focused on the near polar debate of natural good, synthetics bad. However, when it comes to transparency about sustainability, the debate is more nuanced. Eradicating greenwashing requires us to ask questions about beauty brands' commitment to...