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Podcast: The Freight Coach Podcast
Episode: 1387. #TFCP - The Seasonal Pivot: Roses, Reefer, and Produce Season 2026!
Description: Are floral freight rates the first warning sign of a tightening reefer market? Is Florida enforcement reshaping capacity faster than most carriers expected? Are you positioned for the Southeast produce surge before the peak season hits? Dean Croke of DAT Freight & Analytics is back to break down how Valentine's Day floral demand funneled through Miami pushed outbound freight rates up, why immigration scale house enforcement is cutting reefer capacity, and how the upcoming produce season will impact national trucking rates, refrigerated freight trends, and contract negotiations. We also dig into DAT freight data showing national...