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Podcast: Let's Talk Loyalty
Episode: #159: Sports Loyalty - Innovation with UK Premier League Football Club Launch of "My Arsenal Rewards"
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Arsenal is one of the most successful football clubs in English football history, having played in the country's top division each season since 1919, and in the process winning 13 league titles.Like many sports, it is already loved by millions of loyal fans, and this year, Arsenal became the first UK Premier League team to create an entire loyalty programme for their fans, designed to enhance attendance at games and build...