Want to create an interactive transcript for this episode?
Podcast: The Amy Porterfield Show
Episode: Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)
Description: The Pre-Launch Strategy That Changes Everything
What if your audience was already excited to buy before you ever opened the cart?
That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting.
I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the phase that makes or breaks your results.
Here's what I've learned f...