Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: No Best Practices (Feat. Alex Greifeld, No Best Practices)
Description: Approaching Dork ModeNo Best Practices is a blog and a newsletter on a mission to help marketers think more like operators and make sure that what they're working on is contributing in a meaningful way to the bottom line.“There are three different ways of approaching marketing. One where you start and things are completely instinctual and gut driven, and then, “I'm making data driven decisions," and then there's the "Well, there actually are some kind of guiding principles that can explain what's going on," to help you to avoid analysis paralysis. That's what I'm trying to go a...