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Podcast: Skip the Queue
Episode: Live at Cultural Enterprises Conference with Richard Paterson
Description: In this live episode of Skip the Queue, recorded at the Association of Cultural Enterprises Conference, Andy Povey is joined by Richard Paterson, Chief Operating Officer at the Shakespeare Birthplace Trust, to explore the delicate balance between commercial performance and heritage protection.Richard shares practical, real-world strategies for running sustainable cultural attractions in a challenging post-Covid landscape from improving ticket yield to rethinking discount strategies.Key Topics Discussed:Post-Covid financial pressures on cultural attractions Increasing income yield without increasing footfallSimplifying ticket structures at the Shakespeare Birthplace TrustReducing and rationalising discountsEncouraging online booking vs on-the-door s...