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Podcast: Business Growth Podcast
Episode: 434: How Boring Products Became Breakout Brands in 2025
Description: LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUTIn this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how they became household names in 2025 without inventing anything new.Saturation is not your problem. Your positioning is. And if you’re willing to shift from...