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Podcast: Sustainable Business Podcast by Innovation Forum
Episode: Leading the way for systems change: Helena Helmersson on making sustainability a core business imperative
Description: Few leaders in the apparel and textiles industry bring as much hands-on experience across buying, production and CSR as Helena Helmersson did during her time at H&M Group. Her unique position as the only fashion industry executive to move from CSO to CEO gives her a rare, end-to-end view of how sustainability and commercial strategy intersect at scale.
Helmersson’s long-term vision at H&M was clear: sustainability had to be embedded at the heart of the business. Building on work initiated in the 1990s, she helped advance a strategy that increased supply chain transparency, while al...