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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP329: Measuring The Tangible & Intangible Impact of Website Rebrands and Redesigns
Description: Why did we think this was an interesting episode?Paul & James are regularly involved in ecommerce redesign projects, either in an advisory capacity or helping drive the design thinking.This episode explores the reasons why brands decide to invest in a redesign:Brand refresh or a full rebrand.Brand elevation of the online UX e.g. premium positioning.Improved user journeys to fix legacy constraints.Outcome focused e.g. fix navigation and browse journeys.It then teases out the justifications for redesign projects, sharing views on how design can and should be measured...