Want to create an interactive transcript for this episode?
Podcast: The AI in Business Podcast
Episode: Predicting Sales Propensity with Artificial Intelligence - Opportunities and Challenges
Description: Episode Summary: Prominent technology companies like Google and Amazon lead the way in the B2C world, having access to streams of searches, clicks, and online purchases. They have access to large volumes of consumer data pointss numbering in the billions that can be used to train machine learning algorithms. B2B companies operate under a different model: "propensity to buy," as it's called. A typical B2B company might at most make a couple hundred sales per year, and many B2B companies make only dozens. In other words, every sale matters. In this...