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Podcast: The AI in Business Podcast
Episode: The Future of Advertising and Machine Learning - Audience Targeting, Reach, and More
Description: Episode Summary:Â Facebook and Google's advertising complex is founded on machine learning, allowing people to self-serve their data needs across a broad audience. India-based InMobi is a company in the advertising technology space that delivers 10 billion ad requests daily. Today, we speak with Avi Patchava, Vice-President of Data Sciences and Machine Learning at InMobi, which operates in China, Europe, India, and the US. Patchava explains how machine learning plays a role in appropriately matching advertising requests to the right audience at scale, Â whether on mobile, desktop or different devices and media. Patchava paints a robust picture of wh...