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Podcast: The AI in Business Podcast
Episode: Scopely and the Uses of AI and Analytics in Gaming
Description: One of the most clear insights from our recent consensus in marketing and advertising was that companies who have more digital touch points along the path to conversion—and more conversion in general—have an advantage when applying AI and ML technologies. In this week's episode, Scopely Co-Founder Ankur Bulsara shines a light on this dynamic and describes how gaming companies are taking advantage of digital trails and applying machine learning technologies. We don't cover much gaming on the TechEmergence podcast, so this interview is a bit off the beaten path. Bulsara speaks about how dialed-in and instrumented the mobile ...