Want to create an interactive transcript for this episode?
Podcast: The AI in Business Podcast
Episode: Why Big Data in Business Still Needs Human Intuition
Description: For some companies, big data remains an abstraction; for others, it's an integral part of the lifeblood of a business. Mat Harris is vice president at Sojern, a travel marketing platform that has leveraged big data to grow $3 billion in bookings and 1/3 of a billion traveler profiles across its platform. In this episode, Harris speaks about how Sojern and other businesses are using a combination of their data and other sources of data (what he calls third and "second" data sources) in order to make informed marketing decisions and better market their services to buyers. Harris sheds light on the...