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Podcast: The Unlikely Innovators
Episode: The Great Canadian Jersey and Steve gets sandbagged again?
Description: Mike and Steve sit down with Cameron Lizotte, the creative force behind the iconic Great Canadian Jersey. Cameron shares the story behind the design, the inspiration that brought it to life, and what it takes to turn a bold idea into a national symbol.From creative process to unexpected challenges, it’s a conversation about innovation, identity, and betting big on a vision.Plus… Steve gets sandbagged again. Some things never change.