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Podcast: Podnews Daily - podcast industry news
Episode: No, podcasts aren’t “video-first”
Description: Sponsored by CoHost. Stop guessing what holds listener attention. CoHost’s consumption metrics reveal where listeners stay engaged, where they leave, and which episodes actually deliver value.
With all the excitement about video podcasting this week, you'd be forgiven for thinking that podcast consumption is now video-first. New US data released today by Triton Digital says that it isn't: only 7% of people exclusively watch podcasts; 80% of podcast listeners both watch and listen. The data is part of Triton Digital's 2025 Podcast Report, which is a free (with registration) download. Triton Digital's Omny Studio was a launch partner of Apple Po...