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Podcast: Future Commerce
Episode: Daily Harvest is Fighting the Wellness Hype Machine
Description: In just one year, Daily Harvest was acquired by Chobani, dropped its subscription requirement, and launched a campaign calling out the wellness hype machine. CEO Ricky Silver joins us to talk about the facts in an industry dominated by fiction.
Selling Food, Not Fiction
Key takeaways:
The wellness hype machine is exhausting consumers. Daily Harvest's "Eat Food, Not Fiction" is its counter-punch.
Subscription was a business convenience, not a consumer demand, and removing the gate unlocked growth.
Consumer sovereignty and business autonomy are in tension with one another. The brands that resolve it will...