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Podcast: The Wine Makers on Radio Misfits
Episode: The Wine Makers – DTC Symposium Part 3: The Three Marketeers
Description: Marketing Strategy & Brand Storytelling from Outside the Wine Industry
One thing that sets the DTC Wine Symposium apart from most wine conferences is how many speakers come from outside the wine industry. Our friend Barbara Gorder taps into her Chicago ad-world network and brings in people who’ve spent their careers on the front lines of marketing, brand building, and cultural storytelling. The result is a perspective small wineries rarely get access to. Basically, we got a day at Leo Burnett University courtesy of Dean Barbara Gorder. As you might expect, the stories are as good as th...