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Podcast: PR After Hours with Alex Greenwood
Episode: Predicting the Unpredictable with Mike Brown
Description: How do you predict the unpredictable, and is that even important? In this excerpt from the Mysterious Goings On podcast, author and strategist Mike Brown, founder of the Brainzooming Group shares the thinking behind planning on "Black Swan" events, and why it is crucial for your business strategy.
Check out Mike's latest book, Idea Magnets, which helps dynamic leaders cultivate extreme creativity and innovative success throughout organizations. Learn more about Mike at Brainzooming.com.
Portions of this episode are excerpted on Alex's long-form podcast show, Mysterious Goings On, available wherever you get your podcasts. The...