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Podcast: Service MVP Sales Training Podcast with Joe Crisara
Episode: You Might Be making HUGE Mistakes While Answering the Phone, AVOID These for More Booking in the Blue Collar Trades
Description: In this episode of the Service MVP Podcast, Joe Crisara sits down with Cory Hutcherson, founder of Sock Knocker and a specialist in call center systems and customer experience for home service companies. Cory shares his journey growing up in the trades, the legacy of his father Rick Hutcherson, and how modern call centers can transform revenue, customer trust, and business growth.From technician training roots to building SOPs and playbooks for multi-location service companies, Cory breaks down what most contractors miss: the call center isn’t just answering phones — it’s the engine that drives bookings, custom...