Want to create an interactive transcript for this episode?
Podcast: Smart Talk
Episode: Assoc. Prof. Mike Lee provides a marketer’s insights into vaccine hesitancy
Description: Marketing expert Dr Mike Lee has kept a ten-year watch on the anti-vaccination movement. In this illuminating talk, he explores how we could develop herd immunity against harmful misinformation.Marketing expert Dr Mike Lee has kept a ten-year watch on the anti-vaccination movement. In this illuminating talk, he explores the key reasons people reject vaccinations and how we could develop herd immunity against harmful misinformation. Listen to Dr Mike Lee (From Raising the Bar - Home edition 2021)In 2011, Dr Mike Lee began his research into the anti-vaccination movement that opposed mandatory...